The proposed intervention for the renovation and expansion of an old residential building on the outskirts of the consolidated center of Ivrea takes a provocative stance, responding to the stagnation of a context—namely, the Eporedian context—so marked by the unresolved relationship between its flourishing Olivetti past and a future lacking the same personality: memory or nostalgia?

While the pre-existing structure is neutrally refurbished, maintaining a reserved Piedmontese character, the annex, in stark contrast, materializes as an alien body with a glossy red ceramic skin. This chromatic ribbon, with sharp and nervous movements, reconnects the street line to the set-back building, gaining substance and three-dimensionality in the entrance vestibule, the external staircase, and the second-floor extension, culminating in the protruding "eye," the belvedere of the art gallery housed within.

The aggression of the intervention embodies the metaphorical shout of an emerging studio seeking to distance itself from the banality of solutions—more conventional than traditional—that characterize common local buildings.

It uses the tools of the "society of the spectacle" and the exaggeration of communication with irony.